Goal
The goal of this campaign was to be focused on recruitment with a message of “A damn good group of people who just happen to do incredible accounting.” The resulting work was geared to recruiting new employees that wanted an alternative to being a professional in the accounting market.
Who is Perkins and Co ?
Perkins & Co was founded in 1986 with a goal to be an alternative to large national accounting firms while focusing on the business needs of the region’s closely held companies. With offices in Portland, OR & Vancouver, WA, Perkins specializes in many industries including manufacturing, wholesale distribution, real estate, professional & creative services, tech, food & beverage, dealerships, & nonprofit.
Kristi Richard testimonial
Final deliverables
A series of 8 videos, vertical and wide, delivering on the clients expectations and goals for recruitment.
Hero Videos
These hero videos are an active part of Perkins and Co’s current recruitment cycle.
Social Media
There were also social media scaled videos produced alongside the the larger hero animations.
Strategy
This animated series was created to bring Perkins & Co’s culture to life in a fun, relatable way. Instead of traditional recruitment content, they wanted to use animation to highlight what it’s really like to work here—from team dynamics to growth opportunities. It’s designed to connect with potential hires by showing their personality, not just listing job perks.