Unintended Consequences is a photographic based art project that I started in December of 2010. The images were found in Apple Computer stores in stores across Texas as well as Manhattan Island in New York City. During frequent visits to the stores I found photographs on the demonstration devices (such as iPhones, iPads and iPods), which are fully functional for public use. The stores are intentionally set up for consumers to interact with the products in house, giving them the opportunity to explore the digital playground, which people of all ages, races, and genders now have access to. I collected these images to explore the changes of privacy due to a rise of social media and Internet usage in the twenty first century. The customers are disregarding their own discretion and abandoning these photographs. Since these images are anonymous the participants can represent themselves however they chose to without scrutiny. Taking these images explores the change in behavior when people do not consider how these images will be used.